What We Do

 

Optimization Services

SEO Optimization

  • Specializing in technical setup and optimization
  • Keyword discovery and reporting
  • Competitive analysis

e-Commerce Services

  • 15+ years experience
  • e-Commerce development & website optimization
  • SEO services & platform evaluation

Conversion Rate Optimization

  • CRO for landing pages, eCommerce and SaaS
  • Growth hacking using data first opportunity analysis
  • Analytics tracking, goals, segments & dashboard setup

AB Testing

  • Let us code and manage your AB testing
  • Split or multivariate testing
  • Optimizely, VWO, Google and others

 

"The future of SEO is here: understanding and marketing to specific and defined audiences through search engines."
— Adam Audette, Chief Knowledge Officer, RKG

What We Do

 

Marketing Services

UX Design

  • Website Design & Mobile UI
  • Fluid, user centered designs
  • Let us run your usability testing

Promo Materials

  • Market your brand with promotional materials
  • Graphic design for print specifications
  • Copywriting and editing

Marketing Analytics Management

  • Let us code & configure goals, segments & dashboards
  • Customer segmentation identification
  • Digital marketing data analysis

Email Marketing

  • Extend your reach with targeted emails
  • Define your audience
  • Let us develop an effective deployment schedule

Why work with us

MarginWalkers: Where Technical Excellence Meets Strategic E-Commerce Optimization

How a boutique consultancy is transforming digital commerce for Fortune 500 brands and high-growth startups


The Unique MarginWalkers Advantage

Since 2016, MarginWalkers has carved out a distinctive position in the e-commerce optimization landscape. Founded by a veteran with 25+ years of web development expertise, we've become the trusted partner for businesses seeking real, measurable digital transformation.

What sets us apart? We don't just strategize – we execute.

While other consultancies offer either technical implementation OR strategic advice, we deliver both. This means when we identify an opportunity through analytics, we can implement, test, and optimize it immediately. No delays. No communication gaps. Just results.

Our Comprehensive Service Portfolio

We bring together everything your digital presence needs:

  • SEO Optimization – Future-proofed for both traditional and AI-driven search
  • Conversion Rate Optimization (CRO) – Data-driven improvements that impact your bottom line
  • Advanced A/B Testing – Sophisticated multivariate tests beyond surface-level changes
  • UX Design – User-centered experiences that delight and convert
  • AI, GEO & LLMO Optimization – Positioning you at the forefront of the AI search evolution
  • Platform Evaluation – Honest assessments that save you from costly mistakes

Real Results That Drive Real Growth

Numbers don't lie. Here's what optimization excellence looks like:

Recent Client Wins:

  • 33.86% traffic increase in just 3 months for a global currency platform
  • 100% increase in registrations + 61% revenue growth for a B2B SaaS company
  • $500,000 in recovered revenue from abandoned cart optimization in a single month
  • 1,700% organic traffic growth for SHOP.CA (first 2 years)
  • 8,000% YoY traffic increase from Black Friday campaign optimization

These aren't cherry-picked success stories. They're consistent outcomes across diverse industries and platforms – from custom solutions to Shopify Plus, from enterprise WebSphere to modern headless architectures.

Trusted by Industry Leaders

Our client roster speaks volumes:

  • Recipe Unlimited Corporation (Harvey's, Swiss Chalet, and more)
  • XE.com (The world's trusted currency authority)
  • Canadian Olympic Committee
  • BIOptimizers
  • Hubstaff

These partnerships weren't built through aggressive sales tactics. They grew organically through consistent delivery and word-of-mouth recommendations from satisfied clients.

What Makes Us Different

1. Complete Transparency

We don't hide behind "proprietary methods" or technical jargon. You'll understand exactly what we're doing, why we're doing it, and how it works. Every test hypothesis, implementation detail, and result is documented and explained.

2. Hands-On Senior Expertise

Our founder remains actively involved in projects. You're not handed off to junior staff after signing – you work directly with seasoned professionals who can code, strategize, and execute at the highest level.

3. Technical Depth + Strategic Vision

Recent projects include multi-tenant grocery platforms with custom GraphQL APIs, complex POS integrations, and enterprise-level implementations. We tackle challenges other consultancies find too complex or specialized.

4. Future-Focused Approach

We're not just solving today's problems. By integrating AI optimization and preparing for next-generation search technologies, we're positioning your business for tomorrow's opportunities.

Ready to Transform Your Digital Commerce?

In a digital landscape where the gap between strategy and execution often determines success or failure, MarginWalkers bridges that gap with:

  • Proven methodologies backed by 9 years of success
  • Deep technical capability to turn strategies into reality
  • Measurable results that impact your bottom line
  • Transparent partnerships built on trust and expertise

Whether you're a Fortune 500 brand seeking enterprise-level SEO or conversion optimization or a high-growth e-commerce startup needing rapid iteration with white-label service, we deliver transformative results, not incremental improvements.


This article was crafted as a summary of  'sales pitch' which were both created using Claude AI by Anthropic, demonstrating how cutting-edge AI tools can create compelling, professional content that showcases your expertise. At MarginWalkers, we leverage the latest technologies – from AI optimization to advanced testing platforms – to deliver exceptional results for our clients.

Ready to see what strategic e-commerce optimization can do for your business?
Contact MarginWalkers Today

Who we work with

 

"69% of respondents planned to base most of their decisions on quantitative criteria within the next few years."
— Gartner for Marketers 2015